Oct. 4, 2021

Putting The Social Back In Social Media

Putting The Social Back In Social Media

In this episode Kristina is talking about social media and how many of us have forgotten the SOCIAL part of it. Tune in to catch her revelations on this subject and hear how we can course correct with a few quick and simple ways to engage more with other businesses and our customers on social platforms.

The revelations abound in this episode! Tune in to hear Kristina talk about putting the SOCIAL back in social media… and being social/engaging with your past, present and potential customers.

Listen to this episode to understand that customer service is reactive where customer engagement is proactive… And that networking, engaging, building relationships does not always have to be in person! You can engage and network efficiently through social media platforms!

Does the content you put on social media beg for interaction and engagement? Are you replying to comments on the content you do post? Take the initiative and time to respond! It will let your customers know that you saw them, you heard them and you acknowledge them! Catch this episode for more great tips on putting the SOCIAL back in social media.

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND that taking just a few minutes a week to respond to comments on your business’s posts and to like, love and comment on other business’s posts will set you apart from the competition who is posting to just advertise and not actually engage and build relationships

Share with us how you/your business is engaging with others on social media and tag us on Facebook or Instagram @theringtheblingandallthethings

Connect with the host:

Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  

Transcript

Kristina Stubblefield  0:00  
Social media was created as a connection tool to help people connect and communicate more efficiently. I don't know about you, but I think many of us have forgotten the social part of social media. Tune into this episode to catch my revelations on this subject. In here how we can course correct with a few quick and simple ways to engage more with other businesses, and our customers on social platforms. 

Welcome to Marketing Monday, on The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. And for over 15 years, I've served as a marketing strategist, and business coach. Also, I was once a wedding vendor. In these podcast episodes, I'm providing bite sized, digestible marketing solutions, and information that can be immediately implemented, and make an impact on your business. Now, let's dive in to this episode. 

This topic I've been wanting to cover for a while now. And I probably hesitated a little bit, because it really made me think about our own social media. And it really hits home for our own businesses. As I've mentioned on other podcast episodes, we are far from perfect with our marketing efforts. It's something that we focus a lot on our clients first, and our own businesses second, and I'm very upfront with people and tell them that I happy to share with you some of the clients that we currently work with or have worked with in the past. But I've been wanting to change that. Because I always keep in the back of my mind, you know, you lead by example. And social media for us has been one of those things that is kind of put to the backburner in all honesty, for our business, for the ring, the bling and all the things you know, we have new podcast episodes that come out every week. So social media content is we have a lot of it to choose from is my point. Not all businesses do. However, wedding professionals. And I've worked with a lot of different industries I feel like have the most content to pull from. But that's not what today's topic is about. I want to talk about how me personally, as well as other wedding professionals and business owners, forget the social and social media. That's what those platforms are there for. I remember years ago when I was speaking to a group of business owners about Facebook, and I had pulled up some quotes for Mark Zuckerberg about Facebook. And it kept sticking out to me that it was a connection tool. It was there to connect people, to people. And that really stands true today, in my opinion, far more than just Facebook. And I think if we really take a step back, which is hard to do for business owners, and we really look at the social media platforms you're on. Are you being social, with your current customers? Or your past customers? Or your pre your potential customers? That to me, makes me think a lot. It really does. Are you being social on social media? And to dive into that topic a little bit more? Are you conversating? With your audience, no matter who they are? are you engaging with them? You know, it seems like when you have conversations about social media engagement is at the top of the list, you want engagement, you want people to like your posts, you want people to share it, you want them to comment. But what content are you putting out there to be social with your audience. And I think we all may not keep at the forefront of our minds. That Customer service is reactive. Work, customer engagement is proactive. One more time. Customer service is reactive. Customer Engagement is proactive. And maybe it is the pandemic that you know when we really couldn't get together at all events. We're pretty much at a stage And still no matter where you turned,

how big of a role did social media play in staying connected with each other? To me, it was like a lifeline to see what was going on with my friends, even some of my family just to see pictures to see how people were not only staying safe, but what were they doing with their households? That's the social of social media. And it's time to really think, how can I be more social on social media for my business? I will MIT I'm one of the first person out there to, you know, if it is something needs to be posted on social media, I think, Okay, what what may people not necessarily know about us? And that is a service that someone Media Group offers. But then what is that? How is that really being social? And I'm telling you, this topic, has really made me think it has sparked conversations between me and my husband and my team. And you're going to see a shift in our own social media, including the ring, the bling, and all the things. We want to be more social. I'm have no problem talking to anybody. I feel like I can walk into a room of people, I don't know without a single problem. And I sometimes that's a good thing. And maybe sometimes that's a bad thing. But how do we replicate that on social media. And this is where every business is unique, because you can come to this point, with your own perspective. But let's go back for a second. If we're talking about being social, when's the last time you left your own social media channel or platform? Whenever Have you went out on someone else's Facebook page, someone that you work with on a regular basis? Someone that you network with in person? Do you network with them on social media as well? I think if you answer that question Truthfully, I could say, this year, especially, I don't know how much I've really ventured off of our own social media platforms to engage with others, to like other people's post to comment. What am I saying? Have I really not engaged with my friends, businesses, with people that I network with on a monthly basis in person? Or virtually? But I don't on social media? How am I being social on Facebook, Instagram, Pinterest, LinkedIn, tick tock. The list goes on and on, no matter what social media platforms you use. In when I answered that question, truthfully, I think to myself, gosh, I love their businesses. Why would I go there? And like their post or comment every once in a while? Or as often as I can? Why wouldn't I share their content? After all, they're my friends. Or maybe their businesses that I do work with. Maybe they're my family members. Maybe they're my work family members that we do events together every weekend or several weekends a year. I will network with them in person, but not on social media. I will refer them when I'm meeting with a client who needs one of those services or products. I will recommend them. But I won't be social or network with them on social media. And this has been mind blowing to me when I've really taken a step back and like how many of us out there are missing the true meaning of social media.

I wanted to pull up Mark Zuckerberg quote that stuck with me. And I'm just going to give a partial of it. But he said, the thing that we are trying to do at Facebook is just help people connect and communicate more efficiently. I know I could do a better job of communicating and connecting with businesses more efficiently. If I really put forth the effort of being social, on Facebook, or any other platform, as I'm talking about this, so many thoughts of running through my mind that I wish I would have brought this topic up sooner. Because in the wedding industry, relationships are so important. Well, it's not just relationships in person. It's not just relationships at networking events. It's not just relationships at wedding shows. Heck, it's not even just relationships at events on the weekends. That relationship is all the time. Why would that relationship not carry over to social media platforms. So this episode is definitely different. You know, I tried to give wedding professionals and I know that there's some business owners that are not in the wedding business, that listen to these episodes. So I try to always give you bite sized information that you can implement in your business in each of these episodes. And this episode itself, is probably more just shedding light on the fact that we could all probably be more social on social media. I don't feel like social media is going to go anywhere. To be honest with you, if you really look at the data, customer expectations have not decreased. To be honest, they went the other way they've increased. And a lot of those expectations involve social media. They message you, or they dm you, they ping you, whatever terminology you want to use. They're expecting a response. So what are some takeaways that you can implement in your own business? Well, first, I would ask you to pause and answer the question, Are you being social on social media? Then after you've had time to process that question, and that answer, then I would say this, I would start with connecting, making sure you follow the businesses that you work with, because at the end of the day, those businesses, there are people. I've said that on, I don't know how many episodes. Sure, you can have a business name, but you are your business. There's no hiding from it. So get social, with the businesses that you work with, or you network with. No matter what platform, make sure you follow them, make sure you like them first, then make it a point. whatever fits in your schedule, once a week, twice a week to check out some of their post some like some of their pictures, comment on some of their post pictures, videos, whatever content they put out in gauge with them. Now, that's the business side of it. But I feel like that's really important because after all, I said the wedding industry, it's about relationships, those relationships with other vendors and other business owners carry over into your clients, you work together on the weekends, etc, etc. So then think about Are you being social,

with your audience on your own social media platforms. And I would say the place to start with here is to if someone comments on your content that you put out on your social media platforms, take the initiative to like their comment, or reply to it, depending on how much time you have and how far you want to go with us. Like it. If you have time comments, what is that, after all, that's engagement, you're saying to them, I see that you've commented, thank you for commenting. that like button is so much more powerful than just clicking the like button. You saw them. After all, they're a person, they took time to comment on something you put out on social media. So get social comment back, like it, whatever fits for your business. And it needs to be done. In a way, you're yourself. And I tell people this all the time clients I work with, people just want to connect with you. You don't need to be somebody else on social media, just be yourself. And I'm not going to go down that rabbit hole, because that's a whole nother episode in itself. I say that a lot of times, but it is. engage with your audience. Engage with the businesses, you do business with, those that you work with, engage with your friends, your family members, businesses. And maybe you just want to start on one social media platform doing this. When you really take a step back and look, I think most people will answer. I could be more social on social media, I definitely know that's where I'm at. And my eyes have been opened to the possibility of treating anyone on my social media platform, as the person they really are. Doesn't matter if they're just following me, doesn't matter if they're a competitor, doesn't matter if they're my customer, doesn't matter if they're a past customer doesn't matter if they could be a potential customer. At the end of the day, they're all people. There's a reason they follow me or my business. There's a reason that they take time to like my post or comment. If you really dive into answering those questions, and just taking the initiative to be a little more social. I think it can open up other opportunities. And I think the more we go into the future, that that is a direction of positivity. With social media. When we look at it as a person, not just a business by just being ourselves and connecting with others, which is why Facebook was put together we will probably see our statistics or reporting, if you're talking about Facebook, it'd be insights, you will probably see an increased over time in your own numbers. So I've had a lot of things come to my mind in talking about this. If you do not know this, or if you haven't watched any of the videos on YouTube, I choose not to script my episodes. It's something that we do not do, really on any of our episodes. There are times when we may have some bullet points that we want to make sure that we talk about on episodes.

And I think that's what makes it most real, most authentic. So when I'm speaking, a lot of times there may be a slight hesitation But that's because there's so many things running through my mind of how I can do better. Other topics that I can talk about feedback that I've gotten. And I truly enjoy bringing tips, information, and education to others. Because as we all work together, it does nothing but grow each and every one of us, and in turn grows our businesses. So, hope this doesn't make you think too much. But I hope it is a positive direction for your business. And I hope that you will take the time to follow me, my team. on social media, you can find myself, you can find the ring, the bling, and all the things or you can find our marketing business so in media group on Facebook, Instagram, LinkedIn, and the others. So until next time, everyone stay safe and keep working on your businesses.

Thank you for tuning in to this Marketing Monday episode of The Ring The Bling And All The Things. If you would like to get notified of upcoming episodes, make sure to click the subscribe, or the Follow button on your favorite podcast platform. We welcome any feedback from topic ideas to questions you may have. You can visit our website for previous episodes, or to send us a message just visit theringtheblingandallthethings.com

Transcribed by https://otter.ai