Aug. 2, 2021

Extending Your Reach With Email Marketing

Extending Your Reach With Email Marketing

Did you know that 306 billion emails go out each day? Are you using email marketing in your efforts to engage your current customers and acquire new ones? If not, listen to this episode! Kristina breaks it all down for you... from some staggering statistics to the top reasons you should be using it! If you want to strengthen your brand recognition and attract more business, you can't miss this episode!

Tune in to this episode to hear how email marketing can not only help nurture client relationships but also establish you as an authority in your industry.

80% of professionals say email marketing drives customer acquisition and retention. Are you using it in your marketing efforts? Listen to this episode to hear Kristina explain all the reasons why you should utilize it!

Did you know that email marketing is 40 times more effective at acquiring new customers than social media? Catch this episode to hear more staggering statistics that will make you want to start using it in your marketing efforts right away!

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND how important email marketing is for customer retention, customer acquisition and boosting your sales efforts.

Share how you have utilized email marketing in your efforts customer retention and acquisition efforts and tag us on Facebook or Instagram @theringtheblingandallthethings

Connect with the host:

Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  

Transcript

Kristina Stubblefield  0:00  
Did you know that 306 billion emails go out each day? Are you using email marketing in your efforts to engage your current customers and acquire new ones? If not, listen to this episode, I am breaking it all down for you from some staggering statistics to the top reasons you should be using it. If you want to strengthen your brand recognition and attract more business, you can't miss this episode. 

Welcome to Marketing Monday on The Ring The Blings nd All The Things podcast. My name is Kristina Stubblefield. And for over 15 years, I've served as a marketing strategist and business coach. Also, I was once a wedding vendor. In these podcast episodes, I'm providing bite sized digestible marketing solutions and information that can be immediately implemented, and make an impact on your business. Now, let's dive in to this episode. Today's topic is one that I've been involved in for a long time, I've utilized email marketing software, all the way back to the late 2000s. Gosh, that's been a long time. And I've been a partner with Constant Contact since I believe 2008. So when it comes to email marketing, you could say I know a thing, or two or 10 about it. And a lot of times when people think email marketing, they think just sending an email through their business email address, whether you use Gmail or outlook. And actually, using an email marketing software is really important. And one of the top reasons it's so important to use an actual software is the reporting aspect. Because there's so much information that you can utilize in your business by reviewing the reports. You know, a good email marketing software tells you who's opened the email, did they click on any links that were included in the email blast, there's a lot of information to be read in those reports. But before we go too far, I want to tell you why this is one of the top items that wedding professionals should consider in their marketing plan. And to me, it is a vital tool in your marketing toolkit as a wedding professional in here's why. First of all, it can help establish you as an authority in the wedding industry. Now, it all depends on the content that you include in your email blast, but it can help you establish that authority. It can also help you nurture relationships. And I'll give you an example. Say you go to a wedding show and you set up a booth and you meet these great engaged couples. Well, let's just say when you get that list of people who attended the show, you do a follow up email a week later, saying how great it was to meet them at the show. And if they'd like more information about your business, they can you get to put because you control the content in the email, do you want them go into your website, your social media, you can say or include a video about your business. You're really nurturing that relationship so much further than just when you first met them. Now I just mentioned something about driving traffic. And that's another important item to me, is you get to determine what do you want someone to do? Do you want them to visit your website? Do you want them to follow you on social media, maybe you use your social media channels as a selling tool, then maybe they need to go over to Instagram or Facebook or Pinterest. Maybe you utilize video a lot and you want them to get over to your YouTube channel. It's completely up to you. You control the flow of traffic by what you include in your email blast.

And last but not least I mentioned in the beginning is measurable results. You can have right in front of you. You sent let's just say you sent out 100 emails, it's going to tell you 50% opened 20% open well out of that 20% open rate. This is what they did. It will tell you if they clicked on certain links. It gives you that information with that information. You can also do follow up emails. That's called something about segmenting your list. And I don't want to go too advanced in this because I don't want you to think it can be overwhelming email marketing if you utilize us. Software is actually fairly easy. Once you set up your templates, you can copy them for weekly emails, monthly emails quarterly, however you want to utilize it in your business. But you know me, I'm a numbers person. And this is what I want to share with you. Because as we move so far into a digital age, which goodness gracious we are, people tend to think that everybody is just texting. And that's why I want to share with you some of these email marketing statistics, because I think it's really important for you to know them. And again, you know how I am about numbers, the numbers and percentages Don't lie. So I'm going to go ahead and share that with you. First of all, for every dollar you spend on email marketing, you can expect an average of a $42 return. Now $42 return for every $1 you spent on email marketing. That's a pretty powerful statistic. Number two 306 billion emails go out each day. And that number is expected to reach 361 billion by the end of 2024. What does that number mean to you? It just means that email is not going anywhere. Number three email is used by over 4 billion people. That is over half of the world's population. According to 80% of professionals, email marketing drives customer acquisition and retention. That is a very big number 60% of consumers say they've made a purchase as a result of a marketing email they received 60% of consumers 21% of open emails are open within the first hour of delivery. By the end of our three it is up to 41%. So you sometimes I hear people think, or they say to me, Well, it could be a week or two before people open an email. Absolutely, it could be. But statistically speaking, there is a decent percentage of emails that are opened fairly quickly after you sinned. 30% of professionals said the biggest benefit of marketing automation was the time it saved them. And there is a way to automate your marketing, especially from an email marketing standpoint. 61% of consumers enjoy receiving promotional emails weekly 38% even want more emails. A lot of times people come to me and say, Well, I don't know if I want to send something out monthly. I don't know if people will get tired of what I'm sending. Well, it goes back to the content that you're putting in your email marketing campaigns. Is it beneficial to the consumer? Does it have information that they can utilize? If it's all just a sales pitch, that's probably not something you want to send out weekly. And just a couple others to finish up. segmented emails make readers 50% more likely to click a link leading to more sales. Again, segment an email list are not very complicated. It can sound complicated, but it's not. And last email open rates for mobile devices have grown by more than 100% since 2011.

That is really not surprising at all. Because if you've talked to anybody or you've looked at your website traffic, you probably find that 75% or greater utilize their mobile phones when they're visiting your website. So it is not surprising to me for that percentage to be so high for mobile devices. And these are just 10 emails statistics that I wanted to share with you. In these emails, statistics are from Constant Contact. Now I'd like to dive in a little bit more about top reasons to use email marketing. Unlike other marketing channels, email marketing allows you to keep in touch with your customers or potential customers on a consistent basis. Now, there are many different marketing tactics that can come into play with email marketing, especially if you're looking at it from a campaign standpoint. What is a way that you can consistently stay in a person's inbox on a monthly quarterly However, for your business basis? Well, first of all, if they subscribe to your email list Let's just say you have a join my email list on your website, when they join that email list, they could get a response for joining. That is a simple Thank you for subscribing to my list. It's an opportunity for you to thank them for taking time for doing that. But also, you can put a couple other things in that thank you response that they get, because you get to control the content. Some of the smallest communication can go so far, especially for wedding professionals. Depending on your business, of course, there could be happy anniversary emails that go out. for married couples, there could be happy birthday emails that go out. Of course, there can be all of those different types of emails. But let's talk about the promotional side of it. 91% of adults in the US like to receive personal emails from companies that they do business with 91% so not just potential clients. But how do you keep those lines of communication? How do you keep your name at the top of people's mind, even after they've done business with you? Now, they're probably not going to get married again. I say that with the best of intentions. And that's nothing about second marriages or anything like that. But you're not going to into this thinking, well, I need to stay at the top of a person's mind in case they get divorced. And then they want to get married again. So they'll use me No, that's not at all where I'm coming from. What I'm saying is, what about their wedding party, what about their family, their friends, the likelihood that someone else in their circle is going to get engaged and married is probably pretty good. That is why it's so important to segment your list, because maybe they only need an email a quarter. Maybe it's a newsletter that you send out, that could go to potential as well as past clients. So even know you're really probably going to want to use email marketing to generate leads and sales. It can also be used for top of mind for them to share with their family and friends. So email marketing can play a role in both parts. Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. Now this source is from McKinsey. And you can look that information up. But my thought on this whole process is there is no one magic piece to the marketing puzzle. I've said that many many times in the past. To me, email marketing, can work in conjunction with social media, as well as other parts of your marketing plan to generate better results.

So in the beginning, I mentioned about establishing yourself as an authority, an email marketing, of course can help with that. It also helps build credibility with your customers and potential customers. People do business with people they know like and trust. An email gives you the ability to build that credibility with your audience. By sharing helpful and informative content into me that is the key. your content is key with email marketing. It has to pull people in. Why will they want to open the email the next time you send an email blast out. That content is so important. get more people to call you to do business. Email Marketing lets businesses reach the right people with the right offer at the right time. Whether you want people to pick up the phone and call you whether you want them to visit your website, schedule an appointment with you follow you on social media. That call to action is decided by you. Because you're controlling the content that's in the email blast. You can also build your brand, you can strengthen brand recognition with new and potential clients and you can also extend your reach when people forward Share your message. Like I mentioned the program that I use for email marketing, it also allows for you to share your email blast on social media. So you can extend your reach by doing that. Also, I mentioned about driving traffic, emails are a great way to get customers to visit your website. Relative links are so imperative in email marketing campaigns. And what I mean by that is, you don't just have to dump them on your homepage. Okay. And let me explain what I mean by that. Because when I said it, you're probably not going to understand it exactly how I'm in it. You don't have to just put your website address com or dotnet, dot, whatever it is, you can actually direct them maybe to your about page, or to your gallery, to your testimonial page, make it relative to what you're talking about in your email blast. That's really important. People always think that they let me rephrase, most of the time, people think well, I'm just gonna stick my website address on there, direct them where you want them to go. If they need to see the testimonials, and the wonderful experiences that people have had when using you, then send them to a testimonial page or a reviews page. If you want them to see pictures or video of your business products or services, then send them to a gallery or media page, whatever you call it on your website. Or if you're sharing, maybe you blog on your website, and that blog, maybe you've included a couple sentences from one of your most recent blog posts, and you want them to read the rest of it, send them straight to that blog post link, not just on your homepage. You can optimize your time and budget when you use an email marketing software, you can basically put your emails on autopilot. And yet they can still be personalized. That's where we come back to the segmented list, email marketing when done correctly, it can help drive actual purchases. According to Direct Marketing Association, 66% of consumers have made a purchased due to an email marketing message. And for wedding professionals, that means you can book events. That's what everyone wants, you want leads and you want to book events, especially for any open dates that you have available. Well, if your audience doesn't know, those are the dates you have available, then you won't hear from anybody. So if you have certain dates that, you know, you're almost booked, but these are the dates available, put it out there.

I hear so many times people say you know don't get married to a certain date. And that's never been more true. And a lot of couples recently, especially that I've come in contact with, they've said a season or they've said a month, because they're trying to secure the vendors that they really want to be part of their day. And they know how busy those professionals are, that if they pick a certain date that they are married to that date, they have to have that date, they may not be able to use the vendors that they want to for their day. And that's really what I was hoping with this episode was to just bring awareness to you can really help close deals or move your audience from what I would consider a colder status into a warmer audience status by utilizing email marketing. And what that bottom line is, is staying in communication, keeping your business name out there, setting yourself up as the authority in the wedding business and nurturing those relationships. That's what's so important is that open line of communication, that word comes up so often in marketing, but it's true. And then the other parts of the marketing funnel puzzle need to be there. If they get your email and they call you then they're there for you to close the deal. Or if they email you back, if they respond to your email, you need to make sure that you get back to them in a timely fashion. This episode isn't about follow up and exactly how to handle your leads, that's all another episode. But just because you drive the traffic does not mean it's necessarily going to close the deal for you. You have to finish it off. By making sure that you handle that lead that email that phone call that in person meeting the way you want to for your business to close that deal. I hope this shed some light on email marketing and how it is so beneficial for wedding professionals. If you have any questions, comments, or just want to shoot me a message, if you use email marketing, I'd love to hear how it goes for you. You can always visit the website or find me on social media. Do you have a topic that you would like to hear me cover or talk more about, then send me an email, I'd be happy to take a look at it and see if it fits in what we're doing. And what that is, is bringing bite size digestible content, in short episodes that you can immediately implement in your business to help drive more leads and sales and book more events. So until next time, keep working on your business.

Thank you for tuning in to this Marketing Monday episode of The Ring The Bling And All The Things. If you would like to get notified of upcoming episodes, make sure to click the subscribe or the Follow button on your favorite podcast platform. We welcome any feedback from topic ideas to questions you may have. You can visit our website for previous episodes, or to send us a message just visit theringtheblingandallthethings.com

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